Gray Wolf is a first-of-its-kind earned media firm designed for amplifying partnerships and sponsorships. 

We maximize the return on investment through strategic earned media, content and experiences centered around your partnership.

HOW WE AMPLIFY PARTNERSHIPS

  • We craft bold, newsworthy narratives that turn partnerships into cultural moments. From creative concepts to messaging frameworks, we position your brand to lead the conversation.

  • We don’t just pitch stories—we engineer headlines. Our deep media relationships ensure your partnership earns the spotlight it deserves.

  • We turn your partnership into a stroytelling platform. From athlete integrations to creator campaigns, we build scroll-stopping content that drives engagement, expands reach, and brings your partnership to life across every screen.

  • We develop content playbooks that make every partnership asset work harder. From red carpets to training camps, we plan, script, and produce content that connects with audiences and fuels the full marketing funnel.

  • We capture the moments that matter—and make them unforgettable. Whether it’s brand films, backstage b-roll, or social-first clips, our production team turns raw access into powerful, polished storytelling.

  • We prove impact, not just impressions. Our custom reporting tracks earned media value, engagement, and cultural resonance—so you can see exactly how your partnership is performing, and where to push next for even greater ROI.

Own moments, amplify impact.

Get partnership amplification strategies and insights delivered directly to your inbox.

Brands that run in The pack

Wolf Watch

  • Verizon’s $10M Debt Forgiveness

    After Hurricane Helene left North Carolinians struggling, Verizon partnered with Roy Williams and ForgiveCo to wipe out $10M in debt for 6,500+ families. The initiative reinforced Verizon’s commitment to meaningful community support and earned widespread media coverage.

  • Courtyard’s Super Bowl Sleepover

    Courtyard by Marriott elevated the fan experience with the Super Bowl Sleepover, transforming a stadium suite into a luxury hotel stay. The campaign generated millions in earned media and positioned Courtyard as the go-to brand for passionate NFL fans.

  • Toyota’s “Purdy Good Christmas”

    Toyota turned an offhand comment by 49ers QB Brock Purdy into a viral holiday campaign. Toyota partnered with Purdy to gift trucks to his offensive line, driving millions in earned media value and positioning Toyota as a fan focused brand.