Born in 1969 in Gostivar, Republic of Northern Macedonia, Tony Jeton Selimi comes from a hard-working restaurateur family who instilled great values and the importance education, service, and humility play in bettering our and other people’s lives. During his younger years, despite all the love at home, he was exposed to mental, physical, and emotional abuse, an illness that left him hospitalised for almost two years, and he was bullied at school. Early in his life, he learned to appreciate life’s ups and downs and focused his mental faculties on excelling in every school he attended.
He moved to London in 1990 at age 20 to find a haven from the atrocities of the civil war he had to fight. Everything he chose and wanted in life was taken from him. Like a phoenix rising from the ashes, he went from living homeless and penniless to graduating from one of the top five engineering universities in the UK, University College London. He spent more than a decade successfully climbing the corporate ladder, delivering multi-million and billion technology transformation programs and continuously investing in his personal and professional growth. In 2012, following the uncertainty the 2008 global market meltdown bought into his life, he took a leap of faith, left the 9 to 5 job and founded the TJS Cognition Ltd, an international coaching and training practice dedicated to exploring, expanding, and evolving the frontiers of human awareness and potential.
Tony J. Selimi is now an internationally award-winning author, a TEDx speaker, a transformational life strategist and a business coach specialising in human behaviour and the psychology of breaking through perceived limits, maximising human potential, and operating at high levels of achievement, energy, and performance. Globally he is considered one of the world's leading authorities and a leader in personal, relationship, professional, leadership, financial, business, and spiritual growth and development.
His mission is to educate, teach, and inspire one billion people from all walks of life of their true infinite potential and to globally assist people from all professions and businesses from all market sectors engaged in high-stress performance, productivity, and purpose missions to turn their challenges, experiences, frustrations, and pains into stepping stones.
His clients come from all professional backgrounds, including A-List celebrities, members of the royal family, MPs, doctors, scientists, influencers, entrepreneurs, authors, coaches, speakers, dedicated individuals and service providers to leaders, CEOs, business owners and Managers of FTSE 100 companies such as Wood, Microsoft, SAP, Apple, Bank of America, Mishcon de Reya, E&Y, UBS, and Deutsche Bank.
He uses proprietary methods and a holistic approach that assist people in aligning with Universal Laws and science-proven principles so that they can achieve quantum leaps in creating breakthroughs, growth, prosperity, and the ability to say "YES!" to their greatness to what life and universe offers, and to living a happy, meaningful and fulfilling life. He shows you how to map out a clear vision, mission, and purpose, create personal, professional, and business breakthroughs, and a detailed life empowerment plan and strategy for achieving your greatest aspirations.
He focuses people on unleashing their true potential, accelerating their learning, and achieving growth, excellence, and transformation in all eight key areas of life: Spiritual, Mental, Emotional, Physical, Business, Money, Relationship and Love-Heart Intelligence.
Tony is the multi-award-winning author of "A Path to Wisdom: How to live a healthy, balanced and peaceful life", "#Loneliness: The Virus of The Modern Age", Fit for Purpose Leadership #3, Novum 10, The Unfakeable Code®, and A Path to Excellence. He is the recipient of the Literaty Titan Golden Book, Book Excellence, Management Book of the Year, USA International Book, Top Shelf Magazine, Readers’ Favourite, Quilly®, NYC Big Book and Maincreast Media Book Award. And #1 internationally best-selling author in the following categories: Personal Growth and Development, Self-Improvement, Self Help, New-Age, Inspirational, Motivational, Organizational Behaviour, Entrepreneurship, Business Leadership Training, and Leadership Training.
Using his globally trademarked TJSeMethod: ALARM®, Behavioural Change Principles®, The Unfakeable Code® Principles, The Octagon of Excellence® Method, and Values Clarification Process™, he reveals the conscious engineering principles of human behaviour and its applications for empowerment, breaking through perceived limits, builds emotional and mental faculties, delivers results that increase people's overall awareness and potential in any vital area of life.
His books and work are endorsed by many of the world's renowned public figures, including Dr Kim Jobst and Baybars Altuntas, who personally advised President Barack Obama, Jack Canfield, Brian Tracy, and the human behaviour specialist Dr John Demartini. Tony’s books are online and offline, in print, digital, and audio formats from Amazon, Audible, iTunes, Google Books, Barnes & Noble, Waterstones, Foyles, and major book retailers. A personally signed copy of the book is available for purchase directly from the author’s website. He is the author of the upcoming books with the working title “Climb Greater Heights” and “The Unfakeable Genius®.”
Tony is a University College London (UCL) engineering graduate who studied many life disciplines and received several professional qualifications and awards. He is a qualified transformational life coach recognised by many reputable institutions, including the International Coaching Federation (ICF), the Institution of Leadership and Management (ILM), the Demartini Institute, the Complementary Therapists Association, and Martin Brofman's Foundation of Advanced Healers and is a certified Reiki Master Teacher.
He is an executive producer of The Truth About Reading documentary, co-created the 'Living My Illusion – The Truth Hurts award-winning life coaching documentary on Amazon Prime, created the Into Your Divinity Documentary Series and pioneered several trademarked methodologies in human development. Winner of the London SME Most Visionary Entrepreneur, Corporate Coaching and Recruitment Business Coach of the Year, and the EXPY® award.
As an Ambassador of Excellence, Equality, Education and Empowerment, he uses his hard-earned fame and influence to promote the importance coaching, mindfulness, authenticity, leadership, and meditation have on our personal self-mastery development and in our professional development life, as well as in the growth of our communities, family, society, and universally.
As a business consultant and transformational life coach, he globally provides answers to questions and practical solutions to life's challenges through documentaries, films, books, talks, workshops, seminars, one-to-one coaching, mastermind retreats, articles, blogs, vlogs, and TV and radio interviews.
He has appeared in various national magazines, including Soul and Spirit, Global Women, Science to Sage, Migrant Women, Accelerate Your Business, Changing Careers Magazine, Consciousness Magazine, Your Wellness, Time Out, Soul Mate Relationship World Summit, and radio shows including Hay House, Voice of America, Self-Discovery Radio and Spirit Radio. He gives inspirational talks on various topics, including personal growth, relationship empowerment, spiritual development, entrepreneurship, business, the future of work, technology, wealth building, leadership, consciousness evolution, perceptions and well-being, creating a healing mindset, raising energy, vibration, etc.
Tony has been a keynote speaker at the United Nations Headquarters in New York, TEDx Wilmington, PSA, Animas Coaching Institute, the Yes Group, Be Inspired, Conscious Leadership Events, Empowering a Billion Women, London Business Show, Cranfield University, Southeast European University of Tirana, Rotary International Club, Asset House, Houses of Parliament, private functions, LGBTQI plus and Mind Body Spirit festivals.
He has shared his teachings and insights through podcast interviews, magazines, newspapers, talks and seminars throughout the UK, Australia, Mexico, the US, EU, Macedonia, Albania, Kosovo, Turkey and other countries worldwide. He has appeared on over 1000 Podcast, Radio and TV stations across the world, including interviews by Royal Correspondent Ian Pelham-Turner, Besim Dina on Oxygen TV, Top Channel Albania, Rudina, Jack Canfield and Brian Tracy in America and on BBC, SKY, ABC, NBC, CBS and FOX reaching over 100 million viewers, listeners and readers worldwide.
Tony is known for leaving you with a sense of inner peace and feeling confident, elevated, inspired and priceless.
