Whitepaper: Insurance Product Strategy: Powering Human Touch & Profitability
Rapid advancements in technology brings about a difficult balancing act for carriers – how can products be expanded into new market to reach ROI target whilst also meeting the needs of evolving customer preferences. Add in a complex regulatory environment and the demands can be too much for carriers to cope.
“…it's an incremental way for us to grow the business, better serve consumers, and build our brand with more Canadians.” - Brady Aarssen, VP Group Retirement & Innovation, Canada Life
Product innovation sits at the heart of providing carriers a clearer direction of which way to travel.
That’s why we’ve spoken to senior insurance executives from Sun Life, IoT Insurance Observatory, Canada Life, and Combined Insurance to find out how they’re approaching their product strategy in 2023 – get their insights in our whitepaper ‘Insurance Product Strategy: Powering Human Touch & Profitability’.
“Leveraging the promise of big data and innovative technologies will be a game changer. But participation and adoption will not happen through conventional solutions. We need to respect customer preferences and privacy.” - Gourami Kakhadze, VP, Chief Compliance Officer for Canada, Combined Insurance
Here’s a glimpse of what the whitepaper covers:
- Prioritize strategic alignment for more meaningful partnerships that provide a product roadmap and future proof future market share
- Deep deeper into data analytics for greater granularity into market trends to perfectly predict customer preferences ahead of time
- Start and end with the customer to ensure that every decision is tailored to the needs, preferences, and satisfaction of the customer journey
… don’t develop your product strategy without it!
“Educate all stakeholders …(to) create the frictionless experiences needed to increase sales.” - Matteo Carbone, Founder & Director, IoT Insurance Observatory
Hope you find the insight valuable!
Kind regards,
Tom