Pineapple Financial $PAPL is pleased to announce a $100M private placement to establish the world’s first Injective Digital Asset Treasury. Pineapple will utilize the net proceeds to launch a dedicated Injective treasury and purchase INJ, becoming the first publicly listed company to do so. Over the coming weeks and months, Pineapple will accumulate INJ, positioning the firm as the largest publicly traded INJ holder worldwide. The transaction drew participation from leading investors across both traditional finance and crypto, including FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, the Injective Foundation, and others. INJ, the native asset of Injective, offers industry-leading yields while powering new liquidity rails for the multi-trillion-dollar tokenization market.
About us
Pineapple Financial Inc. (NYSE: PAPL) is a Canadian mortgage technology and brokerage company transforming the way brokers, lenders, and clients experience home financing. Our platform combines advanced analytics, marketing automation, and a national network of agents to deliver smarter, faster, and more transparent mortgage solutions. In 2025, Pineapple became the first publicly traded company to hold INJ, the native token of Injective, through a $100M digital asset treasury strategy. This initiative underscores our commitment to innovation at the intersection of traditional finance and blockchain, as we explore how digital rails can reshape mortgages and capital markets worldwide.
- Website
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http://GoPineapple.com
External link for Pineapple
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- North York, Ontario
- Type
- Partnership
- Founded
- 2016
- Specialties
- Mortgages, Refinances, Purchases, and Private Mortgages
Locations
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Primary
200-111 Gordon Baker Road
North York, Ontario M2H 3R1, CA
Employees at Pineapple
Updates
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We're #hiring a new Mortgage Agent in Toronto, Ontario. Apply today or share this post with your network.
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📉 The Bank of Canada has cut rates by 0.25%, bringing the key rate down to 2.5%. Here’s what it means for you: ✔️ Variable + HELOC holders may see payment relief as lenders adjust prime rates. ✔️ Fixed rates don’t move directly with BoC decisions, but bond yields could bring improvements. 💡 What you can do now: 🔹 Book a 10-minute rate check — we’ll estimate your new payments. 🔹 Renewals in 6–18 months? Let’s hold a rate or build a strategy. 🔹 Debt weighing you down? A lower rate environment may help you consolidate. 🔹 Thinking of buying? Let’s update your pre-approval and see what’s changed. 👉 Reach out today and let’s build your plan. #MortgageTips #RateUpdate #BankOfCanada #HomeFinancing #PineappleProud
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We're #hiring a new Mortgsge agent in Oakville, Ontario. Apply today or share this post with your network.
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🍍 Feeling grateful for our incredible lender partners! A big thank you to RFA Mortgage Corporation and RFA Bank of Canada for hosting Pineapple at your End of Summer Mixer — what an amazing event! 🎉 At Pineapple, we know strong lender relationships are one of the pillars of success. With the right partners and support, we empower our agents to deliver the best service to their clients. Ready to grow with a brokerage that puts people, partnerships, and innovation first? Join Pineapple today. #PineappleProud #MortgageCareers #FutureOfMortgages #LenderPartners #JoinPineapple
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🌟 At Pineapple, we’re always looking for passionate mortgage professionals ready to take their business to the next level. With technology, training, support, and culture as our pillars, we’re redefining what it means to succeed in this industry. 🚀🍍 If you’re ready to grow with us, now’s the time. Join the Pineapple family today! #hiring #MortgageCareers #NowHiring #PineappleFinancial #FutureOfMortgages
🌟 We’re #Hiring Mortgage Professionals Across Canada! 🌟 At Pineapple Financial, we’re revolutionizing the mortgage industry with the tools, training, and culture agents need to thrive. ✅ #Tech – PineappleONE + Maui #AI to simplify your workflow ✅ #Training – Continuous learning & mentorship ✅ #Support – Hands-on guidance through our Counsellor Program and in house departments ✅ #Culture – A collaborative, innovative community ✅ #Freedom – You're never locked into a contract 🚀 Join a brokerage built for growth, powered by people. Interested in joining or know anyone who might be looking for a change? Apply today or message me if you have any questions! #MortgageCareers #NowHiring #PineappleFinancial #FutureOfMortgages
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🚀 Close deals faster. Build a career stronger. Grow a pipeline smarter. At Pineapple, success isn’t left to chance — it’s supported. That’s where our Pineapple Counsellor Program comes in. Our counsellors work side by side with agents, guiding them through every step of the deal process, helping them sharpen skills, and giving them the tools to thrive. The result? Agents who don’t just submit deals — they build long-term, scalable careers. Hear directly from the people of Pineapple who’ve transformed their business with the support of our counsellors. 💛 👉 Ready to level up your career? Join a brokerage that invests in your growth. #MortgageSuccess #PineappleFamily #AgentGrowth #DealFlow #CareerSupport #JoinPineapple
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Pineapple reposted this
✨ What a day! ✨ Our Pineapple Broker Owners and Team Leaders gathered at Kendall Marin - President, COO, and founders Casa and Cabana for a day that was equal parts learning, connecting, and celebrating. From exploring new tools like GWS, Maui AI, and Pineapple+ to deep dives into marketing, agent management, and operations—today was all about building stronger teams and sharper strategies. 💡🍍Pineapple
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Pineapple reposted this
Congratulations to Pineapple on closing a $100 million private placement and becoming the first publicly traded INJ holder worldwide. With this transaction, Pineapple launched a crypto treasury strategy anchored in INJ, allocating 100% of the net proceeds to INJ tokens. Lucosky Brookman LLP represented D. Boral Capital as exclusive placement agent, with me, Partner Peter Campitiello and Associate Morgan Hertz leading the deal team. This transaction adds to a growing list of notable crypto deals we’ve handled this year, and momentum is only accelerating. Congratulations to Pineapple's CEO Shubha Dasgupta, CFO Syed Sarfraz Habib CPA (CA) ( Inactive)ACA (PK), COO Kendall Marin, and Injective Labs and their team including Eric Chen, Noah Axler, Mirza Uddin and Cooper Emmons. If you’re a founder or banker considering a crypto treasury strategy, let’s connect to discuss what’s possible. Lucosky Brookman LLP – Relationship Focused. Results Driven. #CapitalMarkets #CryptoTreasury David W. Boral Gaurav Verma
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💰 $100 MILLION USD raised. 🇨🇦 First in Canada. 🍍 Pineapple on top. We’re not following the industry. We’re defining it. 👉 Want to join the #1 team in Canada? Click the link - https://lnkd.in/gvw3N2Pq
Sales Manager at Pineapple - Join the Pineapple Mortgage family. Message for any inquires about joining Pineapple.
🚀 It has been an incredible week at Pineapple — and we’re still taking it all in. We’ve successfully completed a $100M raise into the Injective Treasury, the first time anything like this has ever been achieved in Canada. 💰🏆 This milestone isn’t just about the number. It’s about setting a new precedent for the entire mortgage industry. At Pineapple, we’re not just keeping up with the future of finance — we’re building it. From revolutionizing how mortgages are done to leading the charge into digital assets and tokenization, we’re redefining what it means to be a brokerage. 👉 If you want to be part of a network that’s breaking barriers, shaping the future, and creating opportunity at every level, Pineapple is where you belong. The future of mortgages is here. Will you be part of it? #PineappleFinancial #Innovation #FutureOfMortgages #Fintech #JoinPineapple #MortgageRevolution