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the pitch
From Ford To The Future
While the Saleen S1 is brand new, the Saleen business is far from new. The company has a 40-year history with the Ford Motor Company, where they design, develop, manufacture, and sell high-performance vehicles based on the chassis of the Ford Mustang, Ford F-150, and new Ford Bronco. While these Ford vehicles are part of the Saleen Signature Series, we are continuing our Saleen Original Series with the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive.
Saleen is led by Steve Saleen, who is recognized worldwide for his expertise in specialized vehicle manufacturing, vehicle certification processes, and mass customization. In total, Steve Saleen has been an inventor to 25 patents across multiple facets of automobile design, development, and manufacturing.
The Problem & Our solution
Introducing the Saleen Original Series Nationwide
Bringing a new series of vehicles to the marketplace is almost impossible unless you are a large, established, global manufacturer. However, Saleen has been making original vehicles for years, commencing with the Saleen S7 Supercar in 2000, Ford GT 2004-2006, and the Dodge Viper.
The Saleen S1 is the next chapter in the Saleen Original Series. Seeing the need for a true “Driver’s Car,” Steve Saleen and team started with a clean sheet of paper and designed the S1 based on 40 years of racing experience.
**The Saleen S1 is in the prototype phase and is not currently available on the market.
THE MARKET & OUR TRACTION
First Place Growth In The Luxury Car Premium Performance Market
We believe Saleen is positioned well in a growing market, as the luxury premium performance car market was estimated to be $617 billion in 2022 and is expected to grow at a CAGR of 6.9% from 2023 to 2030, reaching over $1 trillion by 2030. Saleen hopes to capitalize on this growth by launching the Saleen Original Series, first with the S1 and then introducing additional models in the following years. Saleen is continuing to see strong demand throughout the pandemic and is optimistic about the growth of its largest revenue stream, the Saleen Signature Series. (Source, Source)
Saleen generates revenue by designing, developing, and manufacturing automobiles. Currently, the majority of our revenue comes from the Saleen Signature Series, which includes globally popular Ford automobiles such as the Ford Mustang, Ford F-150, and Ford Bronco. The company’s newest revenue stream will come from the production and sales of the Saleen Original Series, which are designed, developed, and produced entirely in-house by Saleen Automotive.
SALEEN DISTRIBUTION
We believe Saleen has a significant advantage in the marketplace over new competitors because of our existing distribution channels. We’ve established a dealership network of 80 Ford dealers and are continuously expanding as needed. By utilizing these dealers, Saleen has direct access into an existing customer base that provides tremendous opportunities. We also plan to open additional “Saleen Premiere” dealerships specifically aimed at marketing the Saleen Original Series like the S1. Saleen Premiere dealerships, much like the Ford dealers, are full service dealers that offer financing, service, and warranty. In addition to the dealership distribution model, Saleen also plans to expand on its previous 3e concept (Irvine) and open additional Saleen 3e centers at select locations. Saleen 3e Centers are direct to consumer showrooms (3e = Entertain, Educate, and Experience) that showcase the vehicles and the entire Saleen experience.
*Saleen S7
With its 40 year racing legacy, it makes perfect sense for Saleen to be present at appropriate racing venues to further expand its reach. By utilizing “Ride and Drives,” potentially new customers will be able to experience the awesome Saleen S1 first hand and turn the “interested” into “buyers.”
WHY INVEST
The Past, Present, & Future of Automobiles
We believe Saleen is an established and extremely successful company, meaning an investor will invest not only in a new car series, but also in a company already generating revenue through its relationship with Ford Motor Company, including a 40-year history of racing and manufacturing. In addition to this, an investor will be getting a stake in the Saleen Original Series, starting with the S1, a high-performance American-made two-seater sports car entirely developed and designed by Saleen Automotive.
Saleen is fundraising to bring the S1 to market and eventually launch other cars in the Saleen Original Series. Investments in Saleen will help with S1 development, certification, manufacturing, the launch of Saleen 3e Centers, and the expansion of Saleen Original Series with other models.
Join Saleen and bring a new line of high-performance cars to the world! We create experiences, relationships, and lifestyles, centered around innovative, stylish, and high performance vehicles.
ABOUT
HEADQUARTERS
2735 Wardlow Road
Corona, CA 92882
WEBSITE
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ALL UPDATES
12.11.23
Final Chance To Fund Your Investment
Dear Saleen Community,
Friday, December 15th at 1159pm PST is the LAST CHANCE for you to fund your investment if you haven't yet.
If you have a signed investment and haven't funded, then you would have received multiple emails from the StartEngine team. If you did not receive anything from StartEngine, then your investment is already final.
Thank you
-Steve
10.05.23
Message From Steve & $1mm Raised!
Dear Saleen Fans,
With just a few hours remaining in our round, we’ve just hit $1mm in our fundraise here on StartEngine!
Here’s a final message from me on our fundraise, check it out!
Reminder: our fundraise ends tonight at 1159pm PST and there is only limited space left, with less than 15% of our round remaining!
The purpose of this round is to jump start the Saleen Original Series and bring the Saleen S1 to the streets. Purchase shares and own a part of our future.
Make sure you invest now before time runs out.
Thank you!
-Steve
10.05.23
Saleen Announces Record Sales
Dear Saleen Fans,
I am excited to announce that this year we’ve received a record number of orders as compared to last year. Year to date, we’ve seen our sales numbers grow by over 100%.
With nearly $9mm in orders received so far in 2023, Saleen Automotive is well on our way to recovering from the slow down we saw over the COVID-19 pandemic. These are exciting times for our company and we look forward to how the rest of the year will turn out.
Reminder: our fundraise ends tonight at 1159pm PST and there is only limited space left, with less than 20% of our round remaining.
The purpose of this round is to jump start the Saleen Original Series and bring the Saleen S1 to the streets. Purchase shares and own a part of our future.
Make sure you invest now before time runs out.
Thank you!
-Steve
10.05.23
Final Day To Invest
Dear Saleen Family,
Today is the FINAL DAY to invest in Saleen Automotive. Our round is almost full and you only have until the end of the day today, at 11:59pm PST to invest before this fundraise closes.
After we close our round, you won't be able to invest at this valuation and price, so make sure you complete your investment now.
Thank you
-Steve
10.04.23
1 Day Left To Invest
Dear Saleen Fans and Followers,
There is only 1 day left to invest in our fundraise here on StartEngine. We've currently raised nearly $900,000, which means our round is almost 70% full. Due to the recent success and traction we've received in the last few days, we were also recently featured as one of the investment opportunities with the most momentum:
For as little as $499, you can invest in the growth and future of the Saleen Original Series, starting with the Saleen S1.
We have some exciting news about our business to share with you tomorrow, so stay tuned and get in on this round while you still can.
Thank you!
-Steve
10.03.23
Saleen To Be Featured On Going Public
Dear Saleen Fans,
We have some exciting news for the Saleen Family! We are proud to announce that later this year, Saleen Automotive will be featured on the second season of Going Public.
Going Public is a groundbreaking streaming series that allows viewers to invest in featured startups while they watch. Recently they announced a new promotional agreement with Dow Jones & Company, home to leading publications including Barron's, MarketWatch, The Wall Street Journal and Mansion Global. Season 2 of the show will stream exclusively on MarketWatch later this year. Watch the sizzle reel below:
Stay tuned for more updates in the coming months!
There is less than 2 days left to invest here on StartEngine. The round is filling up fast and there's limited space left, so make sure to complete your investment now while there's still time!
-Steve
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Crush Capital, Inc. is compensated by Saleen Automotive for publicizing the offering of Saleen Automotive securities. The total fees due to Crush Capital for its services consist of a $250,000 cash fee and up to $2,222,222 stock warrant fee.
Crush Securities LLC, a wholly owned Broker-Dealer subsidiary of Crush Capital Inc. is being compensated by Dalmore Group LLC as part of a commission-sharing agreement between the two firms. Crush Securities LLC will receive up to 5% of the capital raised in the offering.
A REGULATION A OFFERING STATEMENT REGARDIN SALEEN AUTOMOTIVE HAS NOT YET BEEN FILED WITH THE SEC.
With respect to Saleen Automotive, no money or other consideration is being solicited, and if sent in response will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification. An indication of interest involves no obligation or commitment of any kind.
10.02.23
Over $800k Raised | Missed The Webinar?
Dear Saleen Fans,
That's right, our fundraise has raised over $800,000! This is an amazing milestone and a strong testament to Saleen's popularity with the crowd. With just 3 days left to invest, there isn't much space left in our round, so make sure you complete your investment now.
Also, if you missed our Webinar on Thursday, you can rewatch the first part of it below. In this video, I walk through a bit more about the Saleen S1 and how it's made:
Thank you again for all of your support.
-Steve
10.01.23
One Week In Our Raise!
Dear Saleen Fans,
That's right, we are in the final week of our fundraise here on StartEngine! Check out this message from our friend Jon Najarian who recently spent some time driving around the Saleen S1 with Adam Carolla as his driver:
Thank you again for all of your support in these last few weeks and months. Make sure you invest now before time runs out!
-Steve
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THE INFORMATION CONTAINED HEREIN DOES NOT CONSTITUTE AN OFFER TO BUY OR SELL, OR A SOLICITATION TO OFFER TO BY OR SELL, ANY SECURITY. SALEEN AUTOMOTIVE, INC. IS OFFERING SECURITIES THROUGH THE USE OF AN OFFERING STATEMENT THAT HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER REGULATION CF. A COPY OF THE FINAL OFFERING CIRCULAR THAT FORMS A PART OF THE OFFERING STATEMENT MAY BE FOUND HERE:
https://www.sec.gov/Archives/edgar/data/1528098/000166516023001499/offeringmemoformc.pdf
THESE MATERIALS DO NOT CONSTITUTE AND MUST NOT BE CONSTRUED AS INVESTMENT ADVICE AND ARE QUALIFIED IN THEIR ENTIRETY BY THE OFFERING CIRCULAR. AS OF THE DATE HEREOF, MONETA ADVISORY PARTNERS, LLC RECEIVED $50,000 FOR MR. NAJARIAN’S PARTICIPATION IN THESE SOCIAL MEDIA POSTS AND RELATED CONTENT.
UNLESS OTHERWISE EXPRESSLY NOTED, ALL INFORMATION AND MATERIALS, INCLUDING, WITHOUT LIMITATION,IMAGES, ILLUSTRATIONS, DESIGNS, ICONS, PHOTOGRAPHS, VIDEO CLIPS, AND WRITTEN AND OTHER MATERIALS, THAT ARE PART OF THIS PRESENTATION ARE COPYRIGHTS,TRADEMARKS, SERVICE MARKS, TRADE NAMES, TRADE DRESS AND/OR OTHER INTELLECTUAL PROPERTY OWNED, CONTROLLED OR LICENSED BY SALEEN AUTOMOTIVE. NO MATERIAL FROM THIS PRESENTATION MAY BE COPIED, REPRODUCED, REPUBLISHED, UPLOADED, POSTED, TRANSMITTED OR DISTRIBUTED IN ANY WAY; PROVIDED, HOWEVER, THAT YOU MAY DOWNLOAD, WHERE SPECIFICALLY PERMITTED, ONE COPY OF THE MATERIALS ON ANY SINGLE COMPUTER FOR YOUR PERSONAL,NON-COMMERCIAL USE ONLY, PROVIDED YOU KEEP INTACT AND PROPERLY DISPLAY ALL COPYRIGHT, SECURITIES, AND OTHER PROPRIETARY NOTICES. YOU MAY NOT DISTRIBUTE,MODIFY, TRANSMIT, REUSE, REPOST, OR USE THE CONTENT OF THIS PRESENTATION, INCLUDING,WITHOUT LIMITATION, ANY TEXT, IMAGES, AUDIO AND VIDEO, FOR PUBLIC OR COMMERCIAL PURPOSES WITHOUT SALEEN AUTOMOTIVE’S WRITTEN PERMISSION. MODIFICATION OR USE OFTHE INFORMATION OR MATERIALS FOR ANY OTHER PURPOSE WILL VIOLATE THE COPYRIGHT AND/OR INTELLECTUAL PROPERTY RIGHTS OF SALEEN AUTOMOTIVE.
09.30.23
Reminder on Investor Perks
Dear Saleen Fans,
As we enter into the final week of our fundraise, I'd like to remind you of the perks you can receive as an investor in Saleen:
Invest $1,500 or more: Receive a 5% bonus!
Invest $5,000 or more: Receive a 10% bonus!
Invest $25,000 or more: Receive a 15% bonus and a $2,500 credit on the purchase of a new Saleen vehicle!
Invest $50,000 or more: Receive a 20% bonus and a $5,000 credit on the purchase of a new Saleen vehicle!
Invest $100,000 or more: Receive a 20% bonus and a trip for 2 to Southern California, a Saleen Mustang for the weekend, and a personal meeting + dinner with Steve Saleen!
BONUS PERKS: All investors that are eligible for the StartEngine OWNer's bonus will receive an additional 10% bonus!
That's right, invest more to earn more!
Thank you again for all of your support on this fundraise.
-Steve
09.29.23
Final Episode: Saleen Interview Series
Dear Saleen Fans,
The time is here: we are in the final days of our fundraise on StartEngine. With that in mind, I am extremely excited to present the final episode in the Saleen Interview Series. In this episode, Adam and I discuss my racing history, and how, over 50 years ago, I entered into my first race and won it.
Check out the conversation here:
I want to thank Adam Carolla and Jon Najarian for taking the time to chat with me about the past, present, and future of Saleen Automotive. I hope you all enjoyed the series!
Reminder: Tomorrow, on Monday, October 2, begins the final week of our fundraise. With limited time and space left, make sure you complete your investment now.
Thank you!
-Steve
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THE INFORMATION CONTAINED HEREIN DOES NOT CONSTITUTE AN OFFER TO BUY OR SELL, OR A SOLICITATION TO OFFER TO BY OR SELL, ANY SECURITY. SALEEN AUTOMOTIVE, INC. IS OFFERING SECURITIES THROUGH THE USE OF AN OFFERING STATEMENT THAT HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER REGULATION CF. A COPY OF THE FINAL OFFERING CIRCULAR THAT FORMS A PART OF THE OFFERING STATEMENT MAY BE FOUND HERE:
https://www.sec.gov/Archives/edgar/data/1528098/000166516023001499/offeringmemoformc.pdf
THESE MATERIALS DO NOT CONSTITUTE AND MUST NOT BE CONSTRUED AS INVESTMENT ADVICE AND ARE QUALIFIED IN THEIR ENTIRETY BY THE OFFERING CIRCULAR.
AS OF THE DATE HEREOF, CAROLLA 2.O, LLC HAS RECEIVED $37,500.00 FOR MR. CAROLLA’S PARTICIPATION IN THESE VIDEOS, SOCIAL MEDIA POSTS AND RELATED CONTENT.
UNLESS OTHERWISE EXPRESSLY NOTED, ALL INFORMATION AND MATERIALS, INCLUDING, WITHOUT LIMITATION, IMAGES, ILLUSTRATIONS, DESIGNS, ICONS, PHOTOGRAPHS, VIDEO CLIPS, AND WRITTEN AND OTHER MATERIALS, THAT ARE PART OF THIS PRESENTATION ARE COPYRIGHTS, TRADEMARKS, SERVICE MARKS, TRADE NAMES, TRADE DRESS AND/OR OTHER INTELLECTUAL PROPERTY OWNED, CONTROLLED OR LICENSED BY SALEEN AUTOMOTIVE. NO MATERIAL FROM THIS PRESENTATION MAY BE COPIED, REPRODUCED, REPUBLISHED, UPLOADED, POSTED, TRANSMITTED OR DISTRIBUTED IN ANY WAY; PROVIDED, HOWEVER, THAT YOU MAY DOWNLOAD, WHERE SPECIFICALLY PERMITTED, ONE COPY OF THE MATERIALS ON ANY SINGLE COMPUTER FOR YOUR PERSONAL, NON-COMMERCIAL USE ONLY, PROVIDED YOU KEEP INTACT AND PROPERLY DISPLAY ALL COPYRIGHT, SECURITIES, AND OTHER PROPRIETARY NOTICES. YOU MAY NOT DISTRIBUTE, MODIFY, TRANSMIT, REUSE, REPOST, OR USE THE CONTENT OF THIS PRESENTATION, INCLUDING, WITHOUT LIMITATION, ANY TEXT, IMAGES, AUDIO AND VIDEO, FOR PUBLIC OR COMMERCIAL PURPOSES WITHOUT SALEEN AUTOMOTIVE’S WRITTEN PERMISSION. MODIFICATION OR USE OF THE INFORMATION OR MATERIALS FOR ANY OTHER PURPOSE WILL VIOLATE THE COPYRIGHT AND/OR INTELLECTUAL PROPERTY RIGHTS OF SALEEN AUTOMOTIVE.
