Introducing #PAPL, our official listing on the New York Stock Exchange! Being the first Canadian mortgage brokerage to list publically in the United States reflects Pineapple's dedication to growth and innovation. We are very proud of this accomplishment and cannot wait to see what the future has to come! We welcome all mortgage professionals to join us on this journey to revolutionize the mortgage industry. Let's make history together. #PAPL #Newyork #IPO #MakingHistory #NYSE #MortgageBrokerage #AcceleratedGrowth #NewFeatures #ValuedClients #JourneyTogether #MomentousOccasion #PineapplePublic #pineapple #gopineapple #mortgage #pineapplemortgage #pineapplefinancial
About us
Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages and the overall experience of homeowners. With over 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream, owning a home. Pineapple is active within the community, and a proud sponsor of the Canadian Cancer Society, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit www.gopineapple.com for more information.
- Website
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http://GoPineapple.com
External link for Pineapple
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- North York, Ontario
- Type
- Partnership
- Founded
- 2016
- Specialties
- Mortgages, Refinances, Purchases, and Private Mortgages
Locations
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Primary
200-111 Gordon Baker Road
North York, Ontario M2H 3R1, CA
Employees at Pineapple
Updates
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Hear from one of Pineapple’s top Prime lenders, Regional VP Craig Torisawa from Scotiabank, as he shares insights on how their adjustable-rate mortgage (ARM) helps clients benefit in real time when rates drop—no triggers, no negative amortization, just smoother payments. 🙌 💬 "The great thing with Scotia is that when you're in our variable rate or ARM, payments adjust automatically as rates come down. It’s beneficial and seamless for the client." – Craig Torisawa Pineapple prides itself on our top-tier relationships with lender partners—and those partnerships grow stronger with every deal and every trip. 🤝✈️ With Scotia’s BRM model (one-stop shopping, underwriting, and fulfillment all in one), agents get speed, support, and simplicity all in one place. Want to grow your business with the support of leading lenders and cutting-edge tools? Join the team that invests in your success. 🍍https://lnkd.in/gfrG2fWZ #JoinPineapple #PineappleNetwork #ScotiabankPartner #MortgageAgents #BrokerSupport #VariableRate #LenderRelationships #TeamPineapple #MortgageSolutions
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Want more deals and bigger opportunities from your own database? Ready to level up your marketing without lifting a finger? At Pineapple, we invest in YOU. Our in-house marketing team works directly with our CEO Shubha Dasgupta to create powerful, relevant campaigns backed by cutting-edge tech—helping you generate business and build your brand effortlessly. Take our 2025 Election Education campaign—an initiative that positioned our agents as experts not just in mortgages, but in housing policy. We broke down each party’s stance on real estate, giving your clients unbiased, timely insights and showing them you're more than just a mortgage expert. You get a 24-hour heads-up before each campaign goes live, giving you time to review while we handle the rest. With a 50 %+ open rate, your audience is engaged and paying attention. Join the brokerage that prioritizes your growth, your business, and most importantly—YOU. ➡️ https://lnkd.in/gvw3N2Pq #intestedinyou #pineapplemortgage #pineapplemarketing #pineappleplus #mortgagemarketing #mortgagetech
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🚀 #PowerfulTech. #RealSupport. Built for Agents. Hear from our counsellor agent Samantha Edwards as she shares her experience with Pineapple's groundbreaking Connections platform and the training behind it: “The training that we got here is phenomenal with Connections. It really helps us to streamline our book and really just keep track of everything.” At Pineapple, our tech doesn’t just look good — it works harder, so you can work smarter. With hands-on support and purpose-built tools, we’re setting agents up to thrive from day one. ✨ Join the brokerage that builds for your success — one powerful platform at a time. Click ➡️ https://lnkd.in/gvw3N2Pq ⬅️ #JoinPineapple #AgentSuccess #BrokerageBuiltBetter
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🚀 Meet Diana Jendrasch — Principal Broker and one of the Original Pineapple Leaders! At Pineapple, Diana isn’t just the face of compliance — she’s the heart of our brokerage. From moderating lender/vendor sessions to leading FINTRAC training, overseeing annual renewals, supporting agents directly, and managing fiscal compliance for a network of 700+ and growing, Diana is a force to be reckoned with. 💥 Her mission? To protect, empower, and fuel the success of every agent at Pineapple. 🌟 Here, you’re not just joining a brokerage — you’re gaining a partner invested in your growth, every step of the way. Ready to see what it’s like to have real leadership behind you? 👉 Join the brokerage that's redefining what support looks like. 🔗https://lnkd.in/gaNJ7hZb #PineappleProud #BrokerageLife #MortgageBroker #MortgageAgent #BrokerSupport #GrowWithPineapple #AgentSuccess #pineapplemortgage
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💬 “If you want to keep a lender happy—complete your files early, have your docs ready, and know your customer.” – Craig Torisawa, Regional VP, Scotia Mortgage Authority Hear from Craig while he's enjoying his time as the Scotiabank Ambassador on our annual Horizons+ Trip in sunny Jamaica— and learn why the Scotia and Pineapple relationship is stronger than ever. 💡What makes this partnership work: ✔ Full-spectrum support for every level of agent ✔ Strong underwriting relationships ✔ Clean, complete deals upfront ✔ Exclusive access to programs like Mortgage Plus (better rates, bundled banking, and real value for clients) When you partner with Pineapple, you’re not just getting lender access — you’re getting real relationships that drive results. 🔑 Ready to work with lenders who want your business? Join the brokerage that puts partnerships first ➡️ https://lnkd.in/gvw3N2Pq #Scotiabank #MortgagePlus #BrokerLife #PineappleMortgage #MortgageBroker #MortgageAgents #LenderRelations #PineapplePartnerships #HorizonsPlus #BrokerSuccess #RealEstateFinance #MortgageGrowth
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📊 Say goodbye to spreadsheets. Say hello to Pineapple Insights — your all-in-one, real-time business dashboard built to help you grow. Here’s what you get: ✔ Instant access to deals, revenue, partners & renewals ✔ Live volume tracking and ranking ✔ Forecasting tools for upcoming renewals ✔ Seamless integration across every corner of Pineapple+ — including PineappleONE, Renewals+, and Connections ✔ Interactive dashboard with every metric just a click away This isn’t just a tool — it’s a smarter way to run your business. At Pineapple, we’re all in on your growth. 💡 Ready to unlock more deals, better data, and real success? Click ➡️https://lnkd.in/gvw3N2Pq #MortgageTech #BrokerTools #PineapplePlus #PineappleInsights #RealTimeData #BrokerGrowth #SmartMortgageSolutions #PineappleONE #RenewalsPlus #Connections
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🚀 “The work we’re doing here is developing the brokers of tomorrow.” – Kendall Marin, President & COO 💭 Investing in agents is investing in the future of mortgages. At Pineapple, one of the ways we do that is through technology innovation. Our President & COO Kendall Marin recently led a powerful live training with over 150 agents—both in-office and online—demonstrating the potential of Pineapple Connections: our proprietary platform that’s redefining the future of brokering. 💡 His key message? “Your database is your gold. Take care of it, and it will take care of you.” ✨ Join the brokerage that is redefining the future by empowering agents with next-gen innovation while training them to dominate and close more deals. This is what building the future looks like. https://lnkd.in/gvw3N2Pq #PineappleConnections #FutureOfBrokering #MortgageTech #BrokerSuccess #PineappleStrong #JoinPineapple #pineappleplus #pineappleone #pineappleconnection
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🚀 Introducing Pineapple’s Debt Consolidation Tool A next-level solution that helps you stand out, win more clients, and build lasting success. At Pineapple, we invest in YOU—your growth, your success, and your ability to deliver unmatched value. Here’s what you’ll unlock: ✅ Auto-pulled client liabilities (no digging!) ✅ Weighted interest rate calculations to show true savings ✅ Branded, professional PDF reports—ready to send ✅ Clear cash flow visuals clients can understand instantly 💡 Most Canadians don’t even know these savings are possible—until our agents show them. 👀 Imagine showing up with tools this powerful in your toolkit. ✨ Want to be part of a brokerage that builds tools for you to grow your business and help more Canadians? This is YOUR moment. Join Pineapple. Unlock infinite possibilities. ⬇️ Click the link ⬇️ https://lnkd.in/gvw3N2Pq #JoinPineapple #MortgageBrokerSuccess #DebtConsolidation #PineapplePlus #GameChangerTool #BrokerGrowth #ClientImpact #SmartMortgageSolutions #PineappleAgents #BrokerLife
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Today, over 100 Realtors packed our Pineapple HQ to experience something special 🍍 Our COO & President Kendall Marin and CEO Shubha Dasgupta took the stage to showcase how Pineapple+ and our proprietary technology are reshaping what’s possible in real estate #partnerships. This wasn’t just a demo—it was a powerful conversation about #collaboration, #growth, and the #future of our industry. Together, we’re not just closing deals—we’re building something bigger. 💡 💥 Next-level tech 🎯 Smart segmentation 📈 Real results And it’s all part of our #promise to #invest in YOU—our agents—so you can lead, grow, and thrive. This could be you. Join the brokerage that’s all in on your success. Contact us today! https://lnkd.in/gvw3N2Pq #PineappleProud #PowerOfPartnership #MortgageBrokerage #RealEstateGrowth #TechDriven #GameChanger #PineapplePlus #BrokerLife #LevelUp