Smart Beauty Blockchain Project

As the global beauty market continues to grow,
the global waxing and hair removal market is also growing rapidly.

Expected to increase by about
$320 million over the next 4 years
(2022-2026)
In the case of the United States
and Europe, demand exceeded 90%,
proving the popular value of waxing
Globally, men’s interest in waxing is
constantly increasing,
and as a result of this, the total size
of the waxing market has grown by
1,080% over the past two years
(2020-2021)

Absence of an integrated beauty platform useful in real life

Problems with prepaid beauty membership

CHICA is a Smart Beauty Blockchain Project led by ‘MJ BOUTIQUE,’ a specialized beauty company. It is a new Reward Solution aimed at resolving existing market issues.

Project Goal of CHICA

New Rewards Service

Establish a special user reward system that unique to CHICA by setting points based on user payments, etc. Provides users with NFTs that can become special members of CHICA.
Expanding the Blockchain-based E-Commerce Market

MJ Mall, an existing online shopping mall, has combined with blockchain technology to create a new online beauty reward solution. It offers exclusive sales rights in Asia for ‘SUGAR ME SMOOTH (SMS)’ and provides sales promotion and everyday beauty management services.
Global Beauty Tour

We plan to enter the Southeast Asian market based in Indonesia, which has high growth potential. In addition, it plans to directly operate a ‘Global Beauty Tour’ where users can use CHICA, and to continue the project of expanding beauty consulting and franchise business.

CHICA’s Unique Rewards service

Build a powerful platform as a medium that connects consumers and affiliates.
Strategic new partnership promotion planning and advertising through the CHICA platform.
Collaboration with existing brands provides various rewards and benefits.

CHICA Membership

CHICA coin can be used for waxing, nail art, skin care, and
beauty services at partner companies and affiliates.

By providing NFT and membership rewards to members,
the effect of attracting new members and increasing brand loyalty is created.

CHICA PLATFORM

There is no need to search for events and promotions.

We provide full use of affiliated and partner services, exclusive benefits, rewards, and various collaboration events for new membership subscribers.
Enjoy the stable and advanced service of the CHICA Platform.

CHICA Expandability

Sustainable growth of
all members and partners.

Finding continuous alliances and partners. Development of point conversion station, CHICA mainnet, and external linked SDK. Providing data-based marketing solutions.

Token Name

CHICA
Token Ticker

CHICA
Mainnet

BEP20
Issued amount

1,000,000,000

Roadmap of CHICA

2024.1Q

CHICA Project Build-up
- CHICA project planning and team formation
- Preparation for global market listing
2024.2Q

Start of CHICA BEAUTYVERSE
: Aim to go beyond an online-only community and become part of the CHICA ecosystem, with the goal of using actual CHICA tokens.
- Launch and activation of a new concept beauty community centered around waxing and hair removal
- Improving customer awareness, promoting sugaring waxing products, and conducting airdrop events for VIP members
2024.3Q

Release of CHICA Beauty Reward Solution Beta Version
: A new platform that combines blockchain with existing online beauty shops.
- Launch of the beta version of CHICA Beauty Reward Solution (WEB)
- Expansion of the CHICA ecosystem PHASE 1 (MJ affiliates and partners)
- Development of Everyday Beauty Management features (e.g., hair removal cycle diary, skincare management)
2024.4Q

Global expansion and completion of reward solution development
- Expansion of the CHICA ecosystem PHASE 2 (partnership shops in Southeast Asia, the Americas, etc.)
- The official release of CHICA Beauty Reward Solution (APP)
2025.1Q

Launch of CHICA Solution-exclusive new products and services
- Supply of SMS USA headquarters’ product recipes and initiation of CHICA’s new product development
- Launch of premium waxing, skincare, and other CHICA-exclusive new services integrated with the solution