A Thesis-Led Venture Capital Firm

Investing in early-stage

Pre-Seed and Seed
companies with
customer-obsessed
Intense Understanding and PassionFounder/Market FitNuanced EmpathyDelightful UX/UI
founders redefining everyday experiences
Inspiring Generational ChangeEnabling Customer DignityLed by Macro/Micro Forcing FunctionsCultural Zeitgeist Relevance

Partnering with entrepreneurs impacting the daily lives of

Employees

Patients

Business Owners

Caretakers

Creators

Students

Consumers

Investment
Criteria

  • We look to invest at the earliest possible stage, at times pre-product or pre-revenue. We prioritize repeat founders who achieve early traction in emerging categories.

  • Initial investments target a minimum of 6 - 8% ownership. We reserve capital for follow-on participation when appropriate.

  • We can lead or co-lead a team’s first institutional financing and have a preference for equity. We believe that early-stage cap tables are meant to be collaborative, and therefore maintain a network of 6,000+ co-investors to help founders construct bespoke and strategic syndicates.

  • We do not invest in companies incorporated outside of the United States.

  • As a thesis-led firm, we explore themes across sectors including, but not limited to: SaaS, Future of Work, Healthcare, Wellness, Commerce, FinTech, Consumer, AI, EdTech, Sustainability, and emerging sectors.

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Cultural Vibrations

Our thesis-building platform tracks the underlying societal tensions that are driving cultural and commercial change.

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