Moms define what it means to deliver. They don’t miss. They don’t guess. They show up with heart, with grit, and with impact—every single day. At Specificity, we value precision—but moms have been setting the bar long before we showed up. To all the moms making it happen behind the scenes and on the front lines—we see you, we thank you, and we celebrate you. Happy Mother’s Day.
Specificity
Advertising Services
Tampa, Florida 340 followers
• Marketing Experts📈 • Industry Rulebreakers 🚨 • Hyper-focused Targeting 🎯 • Tampa, FL 🌴
About us
Specificity (SPTY-OTCQB) is a publicly traded digital marketing firm specializing in better audience ID technology and campaign management. The current data volatility found in big tech, big social and virtually every adtech platform is real and they have no reason to actually solve it. Broader, less targeted campaigns require more spend and thus garner more profit.. for them. We built a work-around that gives marketers back control of the audiences they reach making the campaign analytics exponentially more impactful and accurate. With our acquisition of AImplify, we now bring AI programming and resources to the table offering not just efficiency through automation but more importantly, machine learning directed towards the identification of high converting audiences and trends. Our audience ID technology combined with AI will deliver serious targeting and conversion tools by the end of 2023. We are an eclectic group of data geeks, marketers, content creators and business analysts. Rarely do find serious creative horsepower and data experts under one roof. This combination makes us a powerful ally in navigating the digital marketing landscape to the benefit of those seeking to grow their brands and company revenue through digital marketing strategy.. which is just about every company in the world. Specificity is also the parent company of PickPocket™, The Investor Center, Tradigital Partners, and Bullseye.
- Website
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https://specificityinc.com/
External link for Specificity
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Tampa, Florida
- Type
- Public Company
- Founded
- 2021
- Specialties
- Adtech, Digital marketing, AI, Martech, Social media, Campaign management, Analytics, Data modeling, Content creation, Website , Ecommerce, Lead generation, Branding, Marketing, Email marketing, Audience identification, and Target marketing
Locations
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Primary
Get directions
410 Ware Blvd
508
Tampa, Florida 33619, US
Employees at Specificity
Updates
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Still building your audience on Meta, LinkedIn, or TikTok? That's INSANE in the membrane!!! You're burning your money on rented data and fake clicks. Half your ads aren’t seen by real people. You can’t even reach the followers you built. And you’re trusting their AI to find your prospects? That’s not just dumb — it’s malpractice. Watch this. Then book 15 minutes. I’ll show you the data. I’ll show you the dope. https://lnkd.in/eugDNsnt #StopTheInsanity #Specificity #RealLeadsRealResults #BotTraffic #FinancialAdvisorMarketing #JasonWood
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If you're letting your annuity partner run your marketing... you're getting fleeced. They're not marketers. They're money guys. And they're burning your ad dollars on bot traffic and BS platforms that haven't evolved since 2014. 56% of your budget? Gone. Wasted. On fake clicks. At Specificity, we cut out the bots, and put your message in front of real people showing real financial intent — daily. Stop handing your pipeline to people who can't even define attribution. Watch this. Then call us. https://lnkd.in/eugDNsnt #Specificity #JasonWood #FinancialAdvisorMarketing #BotTraffic #DataDrivenAF #RealLeadsRealResults
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As a financial advisor, partnering with an annuity company to do your marketing is like having your accountant handle your sales because he found you some smart tax deductions. It is a complete fools errand to think an annuity company can navigate the complexity of the adtech data world. What you need is expertise in the world of digital and data from experts that understand the retirement advisor and planners' challenges. That’s us at Specificity. https://lnkd.in/eugDNsnt
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The IR game is broken. And if you're still relying on some dusty consultant sending emails to ancient lists, you're part of the problem. iOS updates wrecked traditional investor targeting. IR firms? Flat on their ass. We're not. At Specificity, we use proprietary in-market intent data to drive real investor awareness, and build liquidity—without the BS. No contracts. No excuses. Just results. Ready to actually move your stock? 👉 https://lnkd.in/eXG6J4Vr
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If you run a public company, stock awareness is crucial to success in capital markets. We get that because we ARE that! As a public company ourselves, we know the importance. The IR market was absolutely crushed a few years ago by the iOS 14.5 update that killed app tracking. They are all shooting blind again and have all had to retreat back into aged data assets with emails and phone numbers. Specificity has built the ONLY marketing play designed to target high intent, transactional, retail investors and make them aware of YOUR stock and offerings- and we’ve done it with proprietary data capabilities that identify and measure intent. If you’re tired of IR that drives results for a Montgomery and then flatlines, THIS IS THE PLAY FOR YOU! https://lnkd.in/eXG6J4Vr
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Finding your audience shouldn’t be an Easter egg hunt! You shouldn’t have to dig through fake clicks, bot traffic, and vague demographics hoping to strike gold. At Specificity, we don’t guess. We know exactly where your real, in-market audience is — and we hit them with precision. This Easter, leave the hunting to the kids. We’ll find your audience for you.
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Still trusting your agency? Cute. You’re wasting 50%+ of your ad budget on bots and fake traffic. Let that sink in. If you’re still trusting some “digital agency” to do the job, you’re getting played. They’re feeding your ads to bots and cashing your checks while they do it. At Specificity, we reach real, in-market HUMANS. No bots and no wasted impressions. Your marketing budget should go to RESULTS, not bots.