Pineapple Financial $PAPL is pleased to announce a $100M private placement to establish the world’s first Injective Digital Asset Treasury. Pineapple will utilize the net proceeds to launch a dedicated Injective treasury and purchase INJ, becoming the first publicly listed company to do so. Over the coming weeks and months, Pineapple will accumulate INJ, positioning the firm as the largest publicly traded INJ holder worldwide. The transaction drew participation from leading investors across both traditional finance and crypto, including FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, the Injective Foundation, and others. INJ, the native asset of Injective, offers industry-leading yields while powering new liquidity rails for the multi-trillion-dollar tokenization market.
About us
Pineapple Financial Inc. (NYSE: PAPL) is a Canadian mortgage technology and brokerage company transforming the way brokers, lenders, and clients experience home financing. Our platform combines advanced analytics, marketing automation, and a national network of agents to deliver smarter, faster, and more transparent mortgage solutions. In 2025, Pineapple became the first publicly traded company to hold INJ, the native token of Injective, through a $100M digital asset treasury strategy. This initiative underscores our commitment to innovation at the intersection of traditional finance and blockchain, as we explore how digital rails can reshape mortgages and capital markets worldwide.
- Website
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http://GoPineapple.com
External link for Pineapple
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- North York, Ontario
- Type
- Partnership
- Founded
- 2016
- Specialties
- Mortgages, Refinances, Purchases, and Private Mortgages
Locations
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Primary
200-111 Gordon Baker Road
North York, Ontario M2H 3R1, CA
Employees at Pineapple
Updates
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We're #hiring a new Mortgage Agent Level 1 and Level 2 in Canada. Apply today or share this post with your network.
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We're #hiring a new Mortgage Agent in Canada. Apply today or share this post with your network.
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At Pineapple, we believe success is built on strong foundations — and our lender partnerships are at the heart of that growth. 💛 Our SVP of Operations, Alma Aquino, brings 15+ years of expertise in driving growth and efficiency. Her focus this week? Strengthening and expanding lender relationships so our agents have the tools, support, and opportunities they need to succeed. Because when our partners are strong, our agents thrive — and so do their clients. 🌟 Looking for a brokerage that puts relationships and agent success first? Come grow with us at Pineapple. 🍍✨ #PineappleFinancial #LenderPartners #InfiniteOpportunities #JoinPineapple
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We're #hiring a new Mortgage Agent in Toronto, Ontario. Apply today or share this post with your network.
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We're #hiring a new Mortgage Agent in Toronto, Ontario. Apply today or share this post with your network.
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📉 The Bank of Canada has cut rates by 0.25%, bringing the key rate down to 2.5%. Here’s what it means for you: ✔️ Variable + HELOC holders may see payment relief as lenders adjust prime rates. ✔️ Fixed rates don’t move directly with BoC decisions, but bond yields could bring improvements. 💡 What you can do now: 🔹 Book a 10-minute rate check — we’ll estimate your new payments. 🔹 Renewals in 6–18 months? Let’s hold a rate or build a strategy. 🔹 Debt weighing you down? A lower rate environment may help you consolidate. 🔹 Thinking of buying? Let’s update your pre-approval and see what’s changed. 👉 Reach out today and let’s build your plan. #MortgageTips #RateUpdate #BankOfCanada #HomeFinancing #PineappleProud
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We're #hiring a new Mortgsge agent in Oakville, Ontario. Apply today or share this post with your network.
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🍍 Feeling grateful for our incredible lender partners! A big thank you to RFA Mortgage Corporation and RFA Bank of Canada for hosting Pineapple at your End of Summer Mixer — what an amazing event! 🎉 At Pineapple, we know strong lender relationships are one of the pillars of success. With the right partners and support, we empower our agents to deliver the best service to their clients. Ready to grow with a brokerage that puts people, partnerships, and innovation first? Join Pineapple today. #PineappleProud #MortgageCareers #FutureOfMortgages #LenderPartners #JoinPineapple
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🌟 At Pineapple, we’re always looking for passionate mortgage professionals ready to take their business to the next level. With technology, training, support, and culture as our pillars, we’re redefining what it means to succeed in this industry. 🚀🍍 If you’re ready to grow with us, now’s the time. Join the Pineapple family today! #hiring #MortgageCareers #NowHiring #PineappleFinancial #FutureOfMortgages
🌟 We’re #Hiring Mortgage Professionals Across Canada! 🌟 At Pineapple Financial, we’re revolutionizing the mortgage industry with the tools, training, and culture agents need to thrive. ✅ #Tech – PineappleONE + Maui #AI to simplify your workflow ✅ #Training – Continuous learning & mentorship ✅ #Support – Hands-on guidance through our Counsellor Program and in house departments ✅ #Culture – A collaborative, innovative community ✅ #Freedom – You're never locked into a contract 🚀 Join a brokerage built for growth, powered by people. Interested in joining or know anyone who might be looking for a change? Apply today or message me if you have any questions! #MortgageCareers #NowHiring #PineappleFinancial #FutureOfMortgages
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