David Shapiro

David Shapiro

New York, New York, United States
31K followers 500+ connections

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About

As an avid student and practitioner of all “things” in the digital marketing world, I…

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Activity

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Experience

  • b2i digital Graphic

    b2i digital

    New York, New York, United States

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    New York, New York, United States

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    New York, New York

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    New York, New York, United States

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    New York, NY

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    Bronx, NY

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    New York, NY

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    New York, NY

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    New York, NY

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    New York, NY

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    New York, NY

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    Greater New York City Area

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    Long Island

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    New York, NY

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    Ithaca, New York Area

Education

  • Cornell University Graphic

    Cornell University

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    Activities and Societies: President of college dormitory. Treasurer of Pi Kappa Phi fraternity. Volunteer tutor for other business students in accounting, finance, marketing, options & futures and statistics.

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    Completed 150+ Google Skillshop (formerly called Google Academy for Ads) courses covering Google Ads, Google Analytics, Google Tag Manager, Digital Ads Measurement, Programmatic Buying, Ad Serving, Double Click, Ad Exchange, Bid Management, Digital Sales, Shopping Ads, YouTube Video Ads, Mobile Sites, AMP and Progressive Web Apps.

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    Regularly listen to the following podcasts: Social Media Marketing, The Paid Search Podcast, Marketing School, Social Media Marketing Talk Show, Today in Digital Marketing, Salesforce Admins Podcast, Social Media Social Hour, Perpetual Traffic

Licenses & Certifications

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Volunteer Experience

  • Brotherhood Synagogue Graphic

    Advisory Board Member

    Brotherhood Synagogue

    - Present 2 years 6 months

    Education

    As a member of the Strategic Planning Committee, I am supporting the strategic planning process to determine the intermediate and long term vision for the Brotherhood Synagogue.

  • UJA-Federation of New York Graphic

    Social Committee

    UJA-Federation of New York

    I helped UJA plan and host social events to raise money for the organization.

  • ORT America Graphic

    Volunteer

    ORT America

    - Present 10 years 5 months

    Education

    I raise money for ORT NextGen NYC by promoting their events and securing corporate sponsorships.

  • Marketing and Event Promotion for Fundraising

    Wide Variety of Charities

    - Present 25 years 9 months

    Education

    - Work with Band of Parents and Tomorrow's Hope Foundation to secure Google Ad Grant money under the Google for Nonprofit Program to raise money for these organizations. Manage the Google AdWords accounts for both charities.
    - Raise money for the Marc S. Zeplin Foundation in support of the Memorial Sloan Kettering’s Pediatric Care Unit’s program to help children with special needs.
    - Hosted events to raise money for CaringKind (Alzheimer's disease), Leukemia & Lymphoma Society, Cancer…

    - Work with Band of Parents and Tomorrow's Hope Foundation to secure Google Ad Grant money under the Google for Nonprofit Program to raise money for these organizations. Manage the Google AdWords accounts for both charities.
    - Raise money for the Marc S. Zeplin Foundation in support of the Memorial Sloan Kettering’s Pediatric Care Unit’s program to help children with special needs.
    - Hosted events to raise money for CaringKind (Alzheimer's disease), Leukemia & Lymphoma Society, Cancer Care, Making Strides Against Breast Cancer Walk, and Parkinson’s Research.


Courses

  • Accounting

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  • Banking Law

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  • Business Law

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  • Business Mangement

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  • Chemistry

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  • Corporate Finance

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  • Corporate Law

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  • Creative Writing

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  • Database Design and Development

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  • Facebook Advertising Core Competencies.  This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and utilize advertising objectives

    310-101

  • Facebook Certified Planning Professional.  This exam measures advanced-level competency in managing Pages, selecting and utilizing advertising objectives, targeting audiences for maximum impact, utilizing Audience Insights, optimizing reach and frequency

    322-101

  • Finance

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  • Financial Accounting

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  • Financial Modeling

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  • Futures and Options Trading

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  • Graphic Design

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  • Information Systems

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  • Macro Economics

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  • Managerial Accounting

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  • Marketing

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  • Marketing Management

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  • Micro Economics

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  • Public Speaking

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  • Statistics

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  • Tax Law

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Test Scores

  • HubSpot Inbound Certified

    Score: 95

    Covers the fundamentals of inbound, the inbound methodology and the flywheel and how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.

  • HubSpot Inbound Certified

    Score: 95

    HubSpot Academy’s free Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads, this free course and certification exam covers the fundamentals of inbound.

  • Google AdWords Shopping Advertising certification

    Score: 98/100

    Congratulations on passing the Shopping Advertising exam. You're now certified in basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

  • 310-101: Facebook Advertising Core Competencies

    Score: 793

    310-101: Facebook Advertising Core Competencies. This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and utilize advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers.

  • 322-101: Facebook Certified Planning Professional

    Score: 789

    This exam measures advanced-level competency in managing Pages, selecting and utilizing advertising objectives, targeting audiences for maximum impact, utilizing Audience Insights, optimizing reach and frequency, implementing planning strategy and best practices, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy.

  • Google AdWords Mobile Advertising certification

    Score: 95/100

    Congratulations on passing the Mobile Advertising exam. You're now certified in basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

  • Google AdWords Advanced Display Exam

    Score: 92/100

    Congratulations on passing the Display Advertising exam. You're now certified in advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

  • Google AdWords Advanced Search Exam

    Score: 93/100

    Congratulations on passing the Search Advertising exam. You're now certified in advanced concepts, including best practices for creating, managing and optimizing Search campaigns.ed.

  • Google Analytics Individual Qualification Exam

    Score: 91/100

    Congratulations on passing the Analytics Individual Qualification. You're now certified in basic and advanced Google Analytics concepts, including the following:

    Planning and principles
    Implementation and data collection
    Configuration and administration
    Conversion and attribution
    Reports, metrics, and dimensions

  • Google AdWords Fundamentals

    Score: 96/100

    Passed the core exam to become certified with Google on their AdWords platform.

  • Financial Adviser Pre-Qualification Exams

    Score: 3 A's and 1 B

    Took and passed with 3 A's and 1 B the 4 part exam required to join Morgan Stanley Smith Barney's Financial Adviser Training Program. Opted not to join the program but was honored to be asked to participate.

Languages

  • Spanish

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