Pineapple’s cover photo
Pineapple

Pineapple

Financial Services

North York, Ontario 5,983 followers

Change is Here

About us

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages and the overall experience of homeowners. With over 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream, owning a home. Pineapple is active within the community, and a proud sponsor of the Canadian Cancer Society, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit www.gopineapple.com for more information.

Website
http://GoPineapple.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
North York, Ontario
Type
Partnership
Founded
2016
Specialties
Mortgages, Refinances, Purchases, and Private Mortgages

Locations

  • Primary

    200-111 Gordon Baker Road

    North York, Ontario M2H 3R1, CA

    Get directions

Employees at Pineapple

Updates

  • Introducing #PAPL, our official listing on the New York Stock Exchange! Being the first Canadian mortgage brokerage to list publically in the United States reflects Pineapple's dedication to growth and innovation. We are very proud of this accomplishment and cannot wait to see what the future has to come! We welcome all mortgage professionals to join us on this journey to revolutionize the mortgage industry. Let's make history together. #PAPL #Newyork #IPO #MakingHistory #NYSE #MortgageBrokerage #AcceleratedGrowth #NewFeatures #ValuedClients #JourneyTogether #MomentousOccasion #PineapplePublic #pineapple #gopineapple #mortgage #pineapplemortgage #pineapplefinancial

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  • Today, over 100 Realtors packed our Pineapple HQ to experience something special šŸ Our COO & President Kendall Marin and CEO Shubha Dasgupta took the stage to showcase how Pineapple+ and our proprietary technology are reshaping what’s possible in real estate #partnerships. This wasn’t just a demo—it was a powerful conversation about #collaboration, #growth, and the #future of our industry. Together, we’re not just closing deals—we’re building something bigger. šŸ’” šŸ’„ Next-level tech šŸŽÆ Smart segmentation šŸ“ˆ Real results And it’s all part of our #promise to #invest in YOU—our agents—so you can lead, grow, and thrive. This could be you. Join the brokerage that’s all in on your success. Contact us today! https://lnkd.in/gvw3N2Pq #PineappleProud #PowerOfPartnership #MortgageBrokerage #RealEstateGrowth #TechDriven #GameChanger #PineapplePlus #BrokerLife #LevelUp

  • šŸ“£ Bank of Canada Holds Interest Rate at 2.75% – Here’s What It Means for Your Clients This morning, the Bank of Canada held its overnight interest rate steady at 2.75%—pausing after 7 back-to-back cuts since mid-2024. While rates remain low for now, ongoing economic uncertainty means staying ahead of the curve is more important than ever. As mortgage professionals, this is our moment to step up and guide clients through a changing landscape. šŸ’¬ Whether they’re: šŸ” First-time buyers looking for clarity šŸ” Up for renewal and unsure of their next step šŸ’ø Exploring refinance options for financial flexibility …this is an opportunity to show value and be the trusted voice they need. As always, Pineapple has your back with the tools, breakdowns, and expert insights to help you support your clients confidently. āœ”ļø We’ll be sharing more tailored breakdowns for various client scenarios āœ”ļø You’ve got access to the latest calculators and marketing assets āœ”ļø And we’re here to help you translate today’s news into tomorrow’s opportunities šŸ“² Make sure your clients know they don’t have to navigate this alone—you’re here to help, and so is Pineapple. Let’s turn market uncertainty into confidence and opportunity—together. #MortgageUpdate #InterestRates #BOC #RealEstateCanada #HomeOwnership #MortgageAdvice #PineappleProud #SmartMortgageMoves #RateHold2025

  • At Pineapple, #connection is everything. šŸ Horizons+ wasn’t just a vacation—it was a powerful celebration of success, growth, and the relationships that drive our industry forward. Yes, it rewarded our top producers, award winners, and lender draw champions—but more than that, it brought people together. From volleyball teamwork to 8 AM morning workouts to killing it on the golf course to karaoke bonding, it was about building genuine connections beyond the office, beyond the inbox, beyond the screen. Horizons+ connected us all—agents, lender execs, and the original dreamers behind Pineapple—sharing insights, ideas, and inspiration in ways you simply can’t replicate through email. Because when you surround yourself with excellence, you rise with it. When you build trust and friendships in paradise, you bring them back to your business. This is more than just a brokerage. It’s support. It’s inspiration. It's growth. It’s family. It’s Pineapple. šŸ #PineappleHorizons #PineappleDream #PineappleProud #BrokerLife #MortgageCommunity #TopProducers #GrowWithUs #SuccessTogether #MoreThanAMortgage

  • šŸā€ÆPineapple x MCommercial – A Powerful Partnership to Help You Grow šŸ We’re proud to feature our partnership with Michel Durand and the team at M Commercial—bringing over 35 years of commercial expertise directly to Pineapple agents across the country. Whether you're a new agent looking to expand your offerings or a seasoned pro ready to dive into commercial, this partnership gives you the tools, guidance, and support to confidently serve your clients beyond residential. šŸ’¼ Tap into expert-led commercial solutions šŸ¤ Get real support for unique deals šŸ‡ØšŸ‡¦ Help more Canadians—residential AND commercial At Pineapple, we’re committed to helping you grow, diversify, and succeed—and with M Commercial in your corner, the possibilities are even greater. #PineappleProud #MCommercial #BrokerSupport #CommercialMortgages #PineappleNetwork #ExpandYourBusiness #PineapplePartnership

  • What’s waiting for you at Pineapple? #Growth. #Culture. #Innovation. And a #family that’s with you—every step of the way. šŸ Horizons+ isn’t just a beach vacation—it’s a chance to conquer #fears, build #confidence, and bond with your fellow agents and lender partners like never before. Picture this: climbing waterfalls hand in hand, exploring coastal town gems, and sharing open-fire BBQ roasted over a homemade sugar cane rack with the people who’ve got your back. At Pineapple, we’re more than a brokerage—we’re a community that believes in celebrating success and showing up for the hard stuff. We’re the pillar that pushes you forward, the steady hand behind the scenes, and the net that catches you when you take the leap. We know this business isn’t always easy: šŸ“ˆ Growing your business šŸ’” Embracing change šŸ“‘ Closing deals šŸ”„ Conquering the fear of what’s next That’s why we rally behind the individual—supporting every bold step you take. Because when you’re ready to take the leap, we’ll be climbing right beside you. #PineappleProud #HorizonsPlus #JoinPineapple #BrokerSupport #ClimbTogether #ConquerYourFears #PushTheEnvelope #MortgageCommunity #PoweredByPineapple #MoreThanAMortgage

  • Introducing Pineapple+ — the all-in-one ecosystem built just for mortgage brokers. Imagine a platform where every lead, document, application, and client update connects seamlessly. That’s exactly what Pineapple+ delivers. From lead generation and marketing to application processing, compliance, deal tracking, and daily payroll—it’s all here. šŸŽ„ Watch our official Pineapple+ demo! āž”ļø https://lnkd.in/gcR6vzHG See how Pineapple+ simplifies your workflow, boosts productivity, and gives you time back for what matters most—your clients. Whether you're a solo broker or managing a growing team, this platform was built to support your success. šŸ“© Want a personalized walkthrough? Contact us today and experience the Pineapple+ difference!

  • Feeling #PineappleProud to be recognized by one of our valued lender partners, Community Trust, with the prestigious BariStar Award! šŸ†šŸ This honour celebrates the incredible work of our network—brokers and agents who consistently deliver outstanding funded volume, operational excellence, and a commitment to doing what’s best for their clients. To us, this award isn’t just a milestone—it’s a reflection of the trust, dedication, and collaborative spirit that fuels our growth together. A huge shoutout to Stella Papaiakovou (Dongen) , our amazing Community Trust BDM, for coming into our offices to personally present this award to Pineapple! šŸ’› It was proudly received by our COO & President Kendall Marin and SVP Alma Aquino—a true celebration of teamwork and partnership. Thank you to Community Trust for recognizing Pineapple as a top-performing partner through the Preferred Partner BariStar Program. We’re proud to stand alongside industry leaders who share our passion for innovation, service, and success. Here’s to continuing to raise the bar, together. šŸ™Œ #Pineapplefinancial #BariStar #AwardWinningTeam #LenderLove #BrokerageExcellence #PineapplePower

  • Day 1 of Horizons+ — life is sweet with PINEAPPLE. At Pineapple, we reward top producers — and so much more. Because success isn’t one-size-fits-all. Whether you’re: āœ”ļø Top Producer āœ”ļø New to the industry āœ”ļøAspring leader āœ”ļø An underwriting department draw winner āœ”ļø A training champion āœ”ļø A star rookie āœ”ļø A community supporter āœ”ļø Someone who proudly embraces the Pineapple brand āœ”ļø Submitting deals to your favourite lenders āœ”ļø Or earning ballots through our Ticket to Paradise contest... You belong here. We recognize hard work, showing up, leading, growing, and staying consistent. Horizons+ is more than a trip — it’s a celebration of every way agents grow their business with Pineapple. Join Pineapple to experience the Pineapple difference — and next year, it could be you. #HorizonsPlus #PineappleONE #TicketToParadise #MortgageBrokers #PineappleCulture #RecognitionMatters #BrokerLife #PineappleDifference #TrainingChampion #StarRookie #CommunityLeader #BrokerageThatCares #ThisCouldBeYou

  • View organization page for Pineapple

    5,983 followers

    Meet Alma Aquino, Pineapple’s SVP of Services and Operations! Alma leads two powerhouse teams at Pineapple—our Insurance and Underwriting departments—both designed to support agents and drive success. āœ… Insurance, the Pineapple Way: We’re the first mortgage brokerage to integrate insurance into our offerings. That means clients are better protected and agents who opt in can earn additional income—without lifting a finger. Our insurance experts handle it all! āœ… Underwriting Support That Works for You: Alma’s team helps streamline your deals, reduce admin work, and speed up closings—so you can focus on growing your business and helping more clients. āœ… Engaged Capital INC – Private Lending, Powered by Pineapple As President of Engaged Capital, Alma oversees Pineapple’s in-house private lending solution. From fast-closing second mortgages to investment opportunities for Canadians, Engaged Capital helps you fund more deals and diversify your clients’ options. With Alma at the helm, these services are built to make your life easier and your business stronger. Curious how Pineapple helps agents close more deals and unlock new revenue streams? Reach out today! #PineappleFinancial #MortgageBrokerSupport #InsuranceSolutions #UnderwritingSupport #CloseMoreDeals #MortgageLife #BrokerSuccess #MortgageTools #PineappleDifference #CanadianMortgageBroker

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Funding

Pineapple 2 total rounds

Last Round

Post IPO equity

US$ 714.7K

See more info on crunchbase