The Channel Company

Accelerate Cloud Workload Migrations with Distributor-Led Campaigns. How do you activate partners at scale with minimal effort? This case study reveals how The Channel Company Agency delivered a fully managed program featuring: ✔️ Targeted email campaigns & co-branded landing pages ✔️ Pre-packaged assets focused on Windows and VMware migrations ✔️ Validated high-quality leads with nurturing and partner matching The result? $600K+ MRR pipeline generated in 90 days, translating to $7M+ ARR. Struggling to prove ROI or generate scalable pipeline? Let’s talk. 👉 Start your campaign now: https://okt.to/2jbFd8 #CloudHyperscaler #ChannelMarketing #PartnerEcosystem #LeadNurturing #CloudMigration

XChange NexGen 2025 isn’t just another channel event— it’s the launchpad for high-impact partnerships with the industry’s most ambitious MSPs. As a sponsor, you’ll connect directly with 225+ pre-qualified MSPs from the CRN® MSP 500 and Fast Growth 150—each with $3M+ in annual revenue, strategic cloud partnerships, and a clear mandate to scale. These leaders aren’t just attending—they’re actively seeking new solutions and ready to build high-impact partnerships. With a hosted model and advisory board backing, NexGen delivers ROI that translates into real pipeline. Sponsors benefit from deep attendee insights, high engagement rates, and amplified visibility through CRN® editorial coverage. 📣 Position your tech, thought leadership, and solutions where they’ll make the biggest impact. Let’s talk about how you can be part of it 👉 https://okt.to/CsFQwL

There’s not long left until this year’s Women & Diversity in Channel Awards! Our deserving group of finalists will gather at The Brewery, London on 9 October where CRN will be exclusively announcing our 2025 winners. There are now limited sponsorship opportunities remaining for this event! Secure your sponsorship slot now to raise your brand’s profile in front of the IT channel’s trailblazing diversity leaders. Speak to the team today: https://okt.to/QSsrtg #WomenInChannel

Exclusive conference: The IT Leader’s Guide to Transforming Customer Experience 🚀 📣 Calling all IT leaders, CX, and marketing professionals! Delivering excellent customer experience is vital but tough in today’s digital world. Long wait times, siloed teams, and inconsistent service can damage businesses. Join our complimentary in-person conference hosted by Computing and Amazon Web Services (AWS) for valuable networking, insightful panels, and intimate roundtables on building a modern CX infrastructure. Here's why you should attend: 🔵 Hear real success stories from organisations that have transformed CX 🔵 Discover how automation boosts efficiency and reduces costs 🔵 Learn how to harness AI for personalised, proactive customer interactions 🔵 Network with peers, share insights, and access curated transformation journeys Register now: https://okt.to/oVYAQW Once registered, our team will be in touch to confirm your place. Partners: monday.com | Genesys | Qualtrics

Still haven’t taken the survey? Now’s the time! The 2025 State of Work Life in the Channel Survey is still open—and your voice matters. Whether it’s the wins, the challenges, or everything in between, your experience helps shape a stronger, more inclusive future for our industry. 💬 Share your story. 🎯 Influence what comes next. 🎁 And yes—three lucky participants will win a $100 gift card as a thank-you! Don’t miss your chance to be heard. Take the survey today! https://okt.to/Ty5CfS

📢 New event incoming... The Future of B2B Tech Marketing is a brand-new event hosted by Computing designed exclusively for senior B2B tech marketing professionals. With a focus on practical, actionable insights, this event spotlights how technology is transforming the industry and what you need to do now to stay ahead. When: 6 November Where: Cavendish - 1 America Square, London What time: 2pm - 6:30pm Cost: FREE Find out more here: https://okt.to/f4G3nS #B2BTechMarketingEvent

#XChange Best of Breed delivers more than just networking—it’s offers unmatched opportunities to forge meaningful connections that spark innovation and unlock new partnerships. Through carefully curated 1:1 meetings, you’ll have the chance to engage directly with top decision-makers and key influencers in the channel. Walk away with actionable insights tailored to your business priorities, empowering you to make smarter, faster decisions for long-term growth. 🤝 Connect with decision-makers who drive change 📊 Gain exclusive market intelligence from industry leaders 📈 Drive real business results with strategies designed for impact This is where strategic growth begins—lock in your sponsorship now! 👉 https://okt.to/gVKDBa

Tech partner requirements are always changing. Our latest article shares how zero-party data uncovers solution provider priorities so you can meet their needs and build partnerships that drive growth. ✨🌱 https://okt.to/qkfdWU   #ITChannel #ChannelStrategy #ZeroPartyData

We’re proud to be the #1 tech news site in ANZ — thanks to you! A huge thank you to our incredible readers, partners, and industry leaders for making CRN Australia your trusted source for business-critical IT channel news. 📬 Want to stay ahead of the curve? Join thousands of tech decision makers who rely on CRN Australia for: - Breaking channel news - Strategic insights and partner intelligence - Weekly updates direct to your inbox - Priority access to events and awards 👉 Subscribe now: https://okt.to/el8tTO CRN Australia — trusted by the region’s top tech leaders. Follow us. Subscribe. Stay informed.

Tech Leaders in APAC — Stay Ahead with CRN Asia CRN Asia delivers the most relevant IT channel news and insights for decision makers driving transformation in cloud, AI, cybersecurity, and partner ecosystems. - Subscribe FREE to access: - Real-time channel updates - Strategic research and partner intelligence - Weekly executive briefings - Priority access to events and awards 👉 https://okt.to/XBk7Rz CRN is the #1 trusted media brand for IT channel professionals worldwide. No fluff. Just the facts that matter.