The Channel Company

Learn why tech platform consistency is essential for partner AI innovation in The Path to Growth podcast with guest Stefanie Chiras, SVP of the AI Innovation Hub at Red Hat. Get an insider’s perspective on: https://okt.to/g1JhkL Red Hat’s strategies for internal AI adoption How Red Hat supports partner autonomy The benefits of a collaborative ethos with partners Watch the conversation🔗: #PathToGrowth #AI #TechChannelPartners

💥 Ready to connect with the IT leaders who control the budget and shape the strategy? 𝗠𝗘𝗦 𝗜𝗧 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝟮𝟬𝟮𝟲 is your gateway to the midmarket — an exclusive event where top tech vendors engage directly with prequalified CIOs and senior IT security decision-makers. Why sponsor? 🤝 Connect one-on-one with influential IT decision-makers 🌐 Forge strategic relationships across the tech ecosystem 💡 Showcase your company’s innovative technology solutions Position your brand as the go-to midmarket partner. Secure your sponsorship today. 🔗 https://okt.to/iBm2WX. #MES #ITSecurity

🚨 HAPPENING TOMORROW! 🚨 🔐 𝗠𝗘𝗦 𝗟𝘂𝗻𝗰𝗵 & 𝗟𝗲𝗮𝗿𝗻 with CyberFOX Midmarket IT leaders in Chicago—don’t miss this exclusive event! 📅 Nov 5 | 11:30 AM–2:00 PM 🔍 Topics include least privilege, remote access, automation & more 💬 Smarter PAM strategies 👥 Peer connections 💡 Actionable insights Led by Adam Dennison (VP of MES) + CyberFOX experts. 👉 Secure a spot now: https://okt.to/cNvKn1. #MES

🚨 CRN's 2026 MSP 500 list is now open for applications! If your company is driving innovation in managed services, this is your moment to shine. Showcase how your team is transforming the IT channel with solutions that boost operational efficiency and deliver real ROI. CRN’s MSP 500 honors top North American technology providers and consultants across three categories: 🔹 Pioneer 250 – Pure-play MSPs with managed services as their core business 🔹 Elite 150 – Solution Providers/Resellers with enterprise-scale managed services portfolios 🔹 Managed Security 100 – MSPs/MSSPs with standout security offerings like firewalls & intrusion detection 📅 Deadline: Friday, November 28, 2025 🔗 Apply now and let your impact be recognized: https://okt.to/nf680d. #CRNMSP500 #ManagedServices #SolutionProviders

Over the past 35 years, we’ve seen the channel evolve faster than ever. Buyers are more independent. Journeys are no longer linear. And the demand for personalized, data-driven engagement has become the new standard. The Channel Company Agency is designed for this new reality. Our Precision Channel Marketing approach connects vendors, partners, and buyers with one goal: to turn strategy into pipeline. Powered by: ✅ 100M+ buyer records and intent signals ✅ 3,000+ partners supported ✅ 40+ countries, 18+ languages We help channel leaders simplify, scale, and accelerate growth — all under one roof. Because when partners thrive, the entire ecosystem grows stronger. 💪 👉 Discover what’s possible: https://okt.to/Kdn871 #TheChannelCompany #ChannelMarketing #B2BMarketing #PartnerGrowth #EcosystemSuccess #GrowthAtScale

We’re excited to share that Christian Drake is now Global Chief Revenue Officer for The Channel Company. ✨🌐 Christian joined us in January as International CRO, leading our expansion across EMEA and Asia, and launching new media and service offerings in Australia and New Zealand. Now, as Global CRO, he will drive our worldwide revenue strategy and scale our global operations. Read the full release here ➡️ https://okt.to/EYMWLu #TechLeadership #ITChannel #TheChannelCompany

Congratulations to the companies recognized on our 2025 Edge Computing 100 list! This year’s edition of the list includes 50 companies leading the hardware, software and services charge, 25 cybersecurity all-stars innovating at the edge and 25 companies paving the edge computing highway for the Internet of Things (IoT) and 5G industries. You can learn about them all here: https://okt.to/ok0qJA. These companies are both leaders in product innovation and sales, helping organizations of all sizes drive edge adoption. #CRNEdge100

What makes XChange March unique and a must-sponsor event for leading tech vendors? Connect face-to-face with 250+ vetted solution provider executives actively seeking fresh technologies and new vendor partnerships—March 1–3 in Orlando, FL. With 70% new attendees, strategic boardroom sessions, and exclusive CRN editorial coverage, this event puts your brand in front of the right people at the right time. It’s where real conversations lead to real results. Let’s create a sponsorship experience that puts your brand at the center of the channel conversation. Explore sponsorship opportunities today! 👉 https://okt.to/8a6bj1

Read The State of Partner Marketing 2025: https://okt.to/JI5mL6 ROI happens when partners get face-to-face with clients and prospects. Our latest research pinpoints event types that work best for different partners and how tech vendors can support events that: Build lasting relationships ✅ Boost partner brand awareness and trust ✅ Power shared co-marketing growth ✅ #ITChannel #ChannelPartnerMarketing

Growth drivers in the partner ecosystem have changed, says Stefanie Chiras, SVP, AI Innovation Hub at Red Hat. In this conversation, Chiras and Matthew Yorke (CEO, The Channel Company) dive into: https://okt.to/F32gpe What matters most for tech customer value today 💡 Why cloud sovereignty is critical to go-to-market success 💡 The rising importance of partner-to-partner collaboration 💡 #PathToGrowth #AI #TechChannelPartners