About
As an avid student and practitioner of all “things” in the digital marketing world, I…
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Articles by David
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Rewiew of the Paid Search Podcast episode 73 (How to avoid AdWords scams)
Rewiew of the Paid Search Podcast episode 73 (How to avoid AdWords scams)
By David Shapiro
Contributions
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Your email open rates have plummeted. How can you turn around your digital marketing performance?
If anyone wants tips on deliverability, reach out. I think we have it figured out with open rates between 20 and 30 percent. But I have to admit it's a painful and slow process to get a big list out (ours main list of investors is 65K) that lands in someone's inbox.
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Your email open rates have plummeted. How can you turn around your digital marketing performance?
The trend in 2024 has been for open rates to drop dramatically. It's not the usual reason. Poor targeting of content. Boring subject lines. It's deliverability. Have you noticed spam gets through but your utility bills go to spam? I have seen the most important emails that I want, end up in my spam folder. If no one sees your email in their main inbox, no one is going to open it. We've deployed an array of tools improve deliveribility and are now seeing a return of normal open rates.
Activity
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The B2i Digital team is pleased to share news of an upcoming event featuring David Schulhof, Founder and CEO of the MUSQ ETF (NYSE: MUSQ), who will…
The B2i Digital team is pleased to share news of an upcoming event featuring David Schulhof, Founder and CEO of the MUSQ ETF (NYSE: MUSQ), who will…
Liked by David Shapiro
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The B2i Digital team is pleased to share news of an upcoming event featuring David Schulhof, Founder and CEO of the MUSQ ETF (NYSE: MUSQ), who will…
The B2i Digital team is pleased to share news of an upcoming event featuring David Schulhof, Founder and CEO of the MUSQ ETF (NYSE: MUSQ), who will…
Shared by David Shapiro
Experience
Education
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Cornell University
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Activities and Societies: President of college dormitory. Treasurer of Pi Kappa Phi fraternity. Volunteer tutor for other business students in accounting, finance, marketing, options & futures and statistics.
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Completed 150+ Google Skillshop (formerly called Google Academy for Ads) courses covering Google Ads, Google Analytics, Google Tag Manager, Digital Ads Measurement, Programmatic Buying, Ad Serving, Double Click, Ad Exchange, Bid Management, Digital Sales, Shopping Ads, YouTube Video Ads, Mobile Sites, AMP and Progressive Web Apps.
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Regularly listen to the following podcasts: Social Media Marketing, The Paid Search Podcast, Marketing School, Social Media Marketing Talk Show, Today in Digital Marketing, Salesforce Admins Podcast, Social Media Social Hour, Perpetual Traffic
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Licenses & Certifications
Volunteer Experience
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Advisory Board Member
Brotherhood Synagogue
- Present 2 years 4 months
Education
As a member of the Strategic Planning Committee, I am supporting the strategic planning process to determine the intermediate and long term vision for the Brotherhood Synagogue.
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Social Committee
UJA-Federation of New York
I helped UJA plan and host social events to raise money for the organization.
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Volunteer
ORT America
- Present 10 years 3 months
Education
I raise money for ORT NextGen NYC by promoting their events and securing corporate sponsorships.
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Marketing and Event Promotion for Fundraising
Wide Variety of Charities
- Present 25 years 7 months
Education
- Work with Band of Parents and Tomorrow's Hope Foundation to secure Google Ad Grant money under the Google for Nonprofit Program to raise money for these organizations. Manage the Google AdWords accounts for both charities.
- Raise money for the Marc S. Zeplin Foundation in support of the Memorial Sloan Kettering’s Pediatric Care Unit’s program to help children with special needs.
- Hosted events to raise money for CaringKind (Alzheimer's disease), Leukemia & Lymphoma Society, Cancer…- Work with Band of Parents and Tomorrow's Hope Foundation to secure Google Ad Grant money under the Google for Nonprofit Program to raise money for these organizations. Manage the Google AdWords accounts for both charities.
- Raise money for the Marc S. Zeplin Foundation in support of the Memorial Sloan Kettering’s Pediatric Care Unit’s program to help children with special needs.
- Hosted events to raise money for CaringKind (Alzheimer's disease), Leukemia & Lymphoma Society, Cancer Care, Making Strides Against Breast Cancer Walk, and Parkinson’s Research.
Courses
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Accounting
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Banking Law
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Business Law
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Business Mangement
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Chemistry
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Corporate Finance
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Corporate Law
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Creative Writing
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Database Design and Development
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Facebook Advertising Core Competencies. This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and utilize advertising objectives
310-101
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Facebook Certified Planning Professional. This exam measures advanced-level competency in managing Pages, selecting and utilizing advertising objectives, targeting audiences for maximum impact, utilizing Audience Insights, optimizing reach and frequency
322-101
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Finance
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Financial Accounting
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Financial Modeling
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Futures and Options Trading
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Graphic Design
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Information Systems
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Macro Economics
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Managerial Accounting
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Marketing
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Marketing Management
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Micro Economics
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Public Speaking
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Statistics
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Tax Law
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Test Scores
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HubSpot Inbound Certified
Score: 95
Covers the fundamentals of inbound, the inbound methodology and the flywheel and how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.
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HubSpot Inbound Certified
Score: 95
HubSpot Academy’s free Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads, this free course and certification exam covers the fundamentals of inbound.
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Google AdWords Shopping Advertising certification
Score: 98/100
Congratulations on passing the Shopping Advertising exam. You're now certified in basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
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310-101: Facebook Advertising Core Competencies
Score: 793
310-101: Facebook Advertising Core Competencies. This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook pages, create, purchase and manage ads, select and utilize advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers.
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322-101: Facebook Certified Planning Professional
Score: 789
This exam measures advanced-level competency in managing Pages, selecting and utilizing advertising objectives, targeting audiences for maximum impact, utilizing Audience Insights, optimizing reach and frequency, implementing planning strategy and best practices, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy.
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Google AdWords Mobile Advertising certification
Score: 95/100
Congratulations on passing the Mobile Advertising exam. You're now certified in basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
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Google AdWords Advanced Display Exam
Score: 92/100
Congratulations on passing the Display Advertising exam. You're now certified in advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
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Google AdWords Advanced Search Exam
Score: 93/100
Congratulations on passing the Search Advertising exam. You're now certified in advanced concepts, including best practices for creating, managing and optimizing Search campaigns.ed.
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Google Analytics Individual Qualification Exam
Score: 91/100
Congratulations on passing the Analytics Individual Qualification. You're now certified in basic and advanced Google Analytics concepts, including the following:
Planning and principles
Implementation and data collection
Configuration and administration
Conversion and attribution
Reports, metrics, and dimensions -
Google AdWords Fundamentals
Score: 96/100
Passed the core exam to become certified with Google on their AdWords platform.
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Financial Adviser Pre-Qualification Exams
Score: 3 A's and 1 B
Took and passed with 3 A's and 1 B the 4 part exam required to join Morgan Stanley Smith Barney's Financial Adviser Training Program. Opted not to join the program but was honored to be asked to participate.
Languages
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Spanish
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Recommendations received
7 people have recommended David
Join now to viewMore activity by David
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I had an amazing experience at the ROTH Capital Partners Conference. The new venue this year was beautiful! It was great to catch up with B2i Digital…
I had an amazing experience at the ROTH Capital Partners Conference. The new venue this year was beautiful! It was great to catch up with B2i Digital…
Liked by David Shapiro
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Harter Secrest & Emery LLP (HSE) has published a review on Nasdaq’s newly approved rule, which takes effect on April 11, 2025…
Harter Secrest & Emery LLP (HSE) has published a review on Nasdaq’s newly approved rule, which takes effect on April 11, 2025…
Liked by David Shapiro
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Harter Secrest & Emery LLP (HSE) has published a review on Nasdaq’s newly approved rule, which takes effect on April 11, 2025…
Harter Secrest & Emery LLP (HSE) has published a review on Nasdaq’s newly approved rule, which takes effect on April 11, 2025…
Shared by David Shapiro
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