About Us

Our Mission

We pride ourselves on delivering uniquely insightful independent research and services
through a tailored, trusted and empathic client experience.

Our Vision

To illuminate the value of technology through our unique insights.

The Ventana eXperience (VX)

The Ventana eXperience (VX) represents who we are as a firm. It reflects our philosophy and how our firm operates daily. And it is built into our mission statement:

“We pride ourselves on delivering uniquely insightful independent research and services
through a tailored, trusted and empathic client experience.” 

We do not take these words lightly. We believe there must be an empathic approach that extends across every touchpoint in the client journey, and that we must always act in accordance with five core principles:

We listen to your goals

We talk to our clients. Perhaps more to the point, we listen to our clients. We work to maintain a human connection, as we believe you should expect nothing less. You come to us for a reason, and we start by understanding that – what you need, and what you want. Then we bring together a team of client success professionals and product and industry analysts to deliver on your needs.

We engage with your team

The foundation of every client experience is the engagement we have with our clients to ensure we deliver our services in the most efficient and effective manner. Our client success team, account directors and analysts interact with all the players on your team to ensure that you’re receiving the highest level of service and client satisfaction. We do the work to engage with your brand, and our firm is committed to promoting your work with us to our community.

We align with your needs

We have had clients for close to two decades, which attests to the fact that we have learned how to align our work to our clients’ needs. We do that by taking the time to discover your challenges and goals and presenting services that specifically address them. We are serious about project management and review tasks daily and client relationships weekly to ensure that we deliver value and meet client expectations.

We continually improve our services

Our team assesses the services we’re providing and implements improvements continually. We are always on the lookout for ways to improve the design of our services to ensure the best possible client experience. Some ways we've continually improved: launched self-service meeting booking after seeing time wasted with scheduling, implemented video conferencing for better human interactions, automated contracts and digital signing to reduce time wasted with contract signing and approval, and released a client Ventana On-Demand portal to centralize premium tools and content for better client self-service.

We deliver on the value promised and more

We know that going the extra mile matters. We have made sure that you are empowered to get the value you expect, across the entire client journey, and if there’s an area where we fall short, the remedy is only a phone call, or a mouse click away. We also continue to improve and add value to our services, such as adding access to our research through our Ventana On-Demand advisory service and providing embeddable versions of our educational focused digital content to ensure easy to access and read on mobile devices.

Our Values

Excellence

We believe quality of work and tailored approach delivers highest value.

Independence

We are objective and unaffected by the influences of the industry.

Innovation

We always provide cutting edge research and services to the market

Reliability

Working with commitment to our clients and an empathy of their needs and concerns, we deliver consistent value that instills confidence in our firm.

Research

We provide research insights based on industry leading methods to assess and educate the industry.

Teamwork

We work collaboratively and with commitment to ensure that our clients realize their full potential.

Working with Organizations, Technology Vendors and Investment Firms

We work with those that care and need technology for their success including organizations across business and IT, technology vendors and investment firms. Select and learn more about how Ventana Research can help you achieve your ultimate benefit.

Organizations

Using our market research and subject matter expertise, we help optimize existing technology investments for maximum impact across business processes. We provide consulting, advisory, research and education services on existing technology and vendors are effectively assessed and selected.

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Technology Vendors

With our industry experience, subject matter expertise and market research, we optimize your overall efforts to maximize your market impact. We offer a unified portfolio of consulting, advisory, research and education services to engage the market with thought leadership and impactful insights for any organization.

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Investment Firms

We provide strategic guidance using our market research, subject matter expertise with our industry experience to help guide investments and use of technology within portfolio. We provide consulting, advisory, research and education services to help assess and prioritize business improvement in every investment.

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