Standing Out in the Crowd: Seventh Scout Provides a Tailored Approach to Serve Clients Better

Austin, Texas--(Newsfile Corp. - March 3, 2023) - Seventh Scout is a results driven digital marketing agency that stands out in a competitive market with its tagline, "Be Nice. Make Better." The agency has earned a reputation over the years for its personal touch and the in-depth services that it provides to its clients. The agency has won several awards to its credit, including the 2020 LGBT Owned Business of the Year, American Marketing Association for Best Website 2022 in Austin, Texas, and Best Marketing Consultants in Austin Award 2022. Seventh Scout is a highly diverse business. It is LGBTQ and woman-owned, and all 5 of its full-time employees identify as female.

The current owner of Seventh Scout, Lynn Yeldell, has always had a passion for entrepreneurship and business. A graduate of the University of Alabama, she was recognized as one of top 20 women to ever graduate from the school in its 130 years of admitting women. She then went on to complete her MBA at the University of Texas. Upon returning to her hometown of New Orleans to pursue a career in banking, her academic background and business skills helped further her experience in guiding clients and furthering their businesses using sound marketing strategies.

Right from her college days and the time she came out, Lynn has always loved advocating for others and leading teams. Hurricane Katrina uprooted her from New Orleans and she moved to Austin, Texas. There she co-founded an Austin area gay and lesbian lifestyle magazine, L Style G Style, and actively participated in campaigns related to causes that are close to her heart, like human rights. She has served as board chair of many prestigious organizations in Austin including: NPR stations KUT and KUTX, The Long Center for the Performing Arts, and others, thus becoming a highly visible presence on the social scene in Austin.

Lynn first became a partner in Seventh Scout through collaboration and then by buying out a partner who left the agency. The remaining partner and her close friend, Rhodes Gibson, one of the co-founders of the agency, passed away from pancreatic cancer in May 2021, making Lynn the sole owner of the agency. Rhodes and Lynn succeeded in steering the agency through the COVID-19 pandemic and other tough times.

As an agency that employs Hispanic, African-American and transgender individuals, Seventh Scout is as diverse as can be. As an outcome of this, it brings to the table a greater sense of cultural awareness, creativity, openness, breadth of perspective and better decision making than the average digital marketing agency. The agency takes on only 10 retainer clients at any one time and believes in a low-quantity, high-quality approach that has yielded excellent results.

Seventh Scout is a people-driven agency with a hybrid work culture and a lot of unstructured time for employees. There are catchup meetings every Monday and accountability is through different tools like Slack and Asana. This approach encourages creativity and resourcefulness in its staff members. Each person is responsible for their own work and establishing regular communication between one another.

Said Lynn Yeldell, "We are fiercely progressive and known for being very bespoke, small, and scrappy. We have a very close relationship with our clients and go all out for them. Our approach is business to human, and not just B2B or B2C. I do believe that our diversity and our structure play a key role in the way we are able to collaborate with clients and the results we are able to achieve. Our clients benefit from a greater level of empathy, creativity, and curiosity, leading to better outcomes in the short and long term. Other agencies can have a turnkey system and treat all their clients in the same manner. We tailor our approach depending on the needs of the client and this inevitably yields better results. Our clients choose us because we are smart, fun to work with, adaptable, and we deliver great results. We essentially become so integrated with the client team that we function as their in-house marketing team would."

Media Contact:
Name: Lynn Yeldell
Email: lynn@seventhscout.com

Source: The Newsdesk

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